MediaMonks leadership looks to further capitalise on tech and digital demand

August 17, 2021 10:11

S4 Capital’s newly merged MediaMonks and MightyHive is continuing its growth ambitions in the Australian and New Zealand market. And while the branding of the offering may have recently changed, co-leader for the region Vinne Schifferstein, said for clients, the single offering has been in place for a long time.

“For many of our clients it is not that new,” explained Schifferstein. “We have one P&L, we lead between Kenny [Griffiths, head of data and digital media, APAC] and I, because the practices under us operated differently in terms of talent etcetera.

“For clients, if they deal with any other party in the market they need to show up with a PR agency, and their digital agency, and so on. For us, that is all combined under one umbrella.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.