Medium Rare to publish Acuity magazine

Medium Rare Content will take on the sales and publishing services for Chartered Accountants Australia and New Zealand’s Acuity magazine.

The magazine was first launched by Chartered Accountants in 2014 and will run bimonthly from December under new editor Sally Rose.

Rose will edit the bi-monthly title

Rose has previously worked as blogger-in-chief at Global Access Partners, as a senior journalist at CFO Magazine and The Australian Financial Review, and most recently was editor of Investment Magazine.

As part of the new appointment, Medium Rare will be responsible for content strategy, editorial production, EDMs and social media distribution such as blogs, videos and podcasts.

David Breust, chief marketing officer at CA ANZ, said the new partnership will deliver a number of benefits for the organisation’s members.

“Acuity has a history of providing sharp business insights, so we are looking forward to our new partnership taking this further across multiple platforms and reach more members effectively,” Bruest said.

“We are excited to be delivering greater value for our members and continuing to provide the latest in business know how to help them further their careers and tackle modern business challenges.

“Acuity is a key way we connect with members and, with the experience of Medium Rare behind us, we are looking forward to delivering world-class content, refreshed for December 2018.”

Gerry Reynolds, Medium Rare’s managing director, said the agency was excited to provide advertisers with new opportunities.

“Our aim is to take Acuity content to the next level in order to help members remain relevant and have successful careers in an age of increasing automation and digital disruption,” Reynolds said.

Medium Rare’s clients include Qantas, Jetstar, NSW Farmers and David Jones.


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