MFA launches an updated framework on transparency for advertisers & agencies
The Media Federation of Australia (MFA) has released an updated framework to ensure transparency between agencies and advertisers.
The 2021 MFA Transparency Framework outlines a set of practices for both parties to follow, with updates addressing the changes to the market since the first guidelines were developed, in particular increasing changes to the digital supply chain.
The guidelines were first developed in 2015 by the MFA Board and executive. The Australian Association of National Advertisers also contributed to the content and has endorsed the Transparency Framework.
