Mightysmall: How Special Group’s lead strategist Dave Hartmann launched a brand of his own
When his son was born, Special Group’s strategy partner Dave Hartmann embarked on a mission to create a brand all on his own. Seven years later, Mightysmall is set to launch globally. Mumbrella’s Zoe Samios chats with Hartmann about how the brand came to life and what the process has taught him about working with his own clients.
It started out as a plan to solve parenting problems but years later, Special Group’s strategy partner Dave Hartmann and his seven year old son, Jasper, are launching a brand which has already grabbed global interest.
Mightysmall, a brand which aims to ‘solve problems the way kids would’, has been brought to life by Hartmann, with the strategist conceptualising, designing and building the brand on his own, with the help of team members at Special Group.
Hartmann says the inspiration came from becoming a parent for the first time, and trying to tackle problems such as refusal of food and medicine.
Awesome work Dave and Jasper
nice idea Dave, congrats and good luck
Fantastic
It’s so good to see your dream come true Dave.