Millennial tag is a form of ageism and is dividing the marketing industry says panel of young guns

Sisson

Sisson

A panel of up and coming marketers has said the use of the term millennial is “creating a divide” in the industry.

Speaking on a panel entitled how millennial marketers are driving digital change Rebecca Sisson, who runs database marketing at the Museum of Fine Arts, Boston, said she disagreed with the label generally given to people in their 20s ad below.

“There’s been a lot about millennial marketers this week and I disagree with it,” she said. “I think we’re creating this divide between us and them, and we need to not do that.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.