Millennial tag is a form of ageism and is dividing the marketing industry says panel of young guns
Sisson
A panel of up and coming marketers has said the use of the term millennial is “creating a divide” in the industry.
Speaking on a panel entitled how millennial marketers are driving digital change Rebecca Sisson, who runs database marketing at the Museum of Fine Arts, Boston, said she disagreed with the label generally given to people in their 20s ad below.
“There’s been a lot about millennial marketers this week and I disagree with it,” she said. “I think we’re creating this divide between us and them, and we need to not do that.
learn how to spell Millennial, Mumbrella!
Thanks Steve,
Fixed now.
Cheers
Nic – Mumbrella
One behaviour that ‘millennial marketers’ seem to share with many of their older colleagues is the propensity to make wild assertions about how young people today are ‘inherently different’ from previous generations (they are not significantly) and also that consumers want ‘real time connections’ with brands.
Assertions based on no evidence.
While the millennials can perhaps be excused for their lack of experience, the older generation should know better.
I hope Rebecca posts a link to this article on Facebook
:’the connected generation” – man that’s gonna stick!
Wow – discrimination of 20-somethings… You ought to try being 45+ in marketing! You’d soon see real age discrimination.
@Chris Riley correct 😉