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Mini Australia showcases its connected car in digital out of home campaign

The benefits of owning a connected car are the focus of Mini Australia’s digital out of home campaign created by Vizeum and run on the Posterscope technology platform.

As part of an integrated campaign, the out of home component will showcase the car’s benefits via different creatives targeted to factors including location, time of day and weather.

The campaign will promote connected vehicle’s entry into the Australian market at a range of key OOH sites placed contextually in proximity to airports and stadiums.

Lauren Farquharson, Business Director, Posterscope said: “We know from our research that message recall can be significantly higher when dynamic advertising is used.  The launch of MINI’s Connected model locally was a great opportunity to demonstrate the versatility of DOOH, providing a platform for synergy across other digital media.”

Sophie Mylne, group client director of Dentsu Aegis Network owned, Vizuem said: “Given ROI is such a huge focus in market right now, it’s great to be able to make our digital OOH work that little bit harder for MINI: triggering consideration in another key moment along the consumer journey.”

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