MLA ‘Operation Boomerang’ outrage – what they really said… really
When an ad sets new records for complaints Dr Mumbo is always interested in what has made people so angry.
Meat and Livestock Australia’s Operation Boomerang is just such an ad, drawing more than 600 complaints and in the interests of helping inform the debate we present our selection of the top 20:
Animals die for meat consumption. Ashley Madison – no one dies. Big difference. Please ban.
It is disgusting that they would use Australia Day to attack people who don’t wish to feed upon the flesh of the dead.
The advertisement displays a blatant colonial amnesia.
The ad is offensive in many ways. It offends the holocaust Jews of Poland, vegans, vegetarians and the animals that are killed for this product.
As above. Sorry. I’m doing this in my phone and it’s difficult.
How would MLA feel if there was a copy-cat crime based on this ad, where angry meat-eaters torch the apartment of a vegan they dislike?
Two very well known morning shows have now singled out vegans, too, and offended every single one on Earth, again, on national television.
Kidnap. Glamorising intelligence/armed services black-ops. Promoting hatred & depicted violence against people who did not consume advertised product.
Given that we are currently in the middle of bushfire season, the torching of the vegan’s kale is in poor taste as well. This scene may very well be triggering for certain individuals.
Apart from Australia Day being an inherently racist, anti-Indigenous, self-congratulatory, slaps-on-backs festival of bogans, thongs and let’s not forget, white colonialist pride, this ad goes beyond the realms of offence, carving out a niche of its own.
It projected vegans as bearded, unprofessional, weak-willed hippies who cower in the corner.
Burning someone alive because they are Vegan is akin to something a terrorist would do.
Where do I start?
It is trying to almost ‘frighten’ Australians into believing that their SURVIVAL depends on meat (view the almost post-apocalyptic war-zone environment in the first minute or so of the ad). This is UTTER GARBAGE – I have survived, with greatly improved and EXCELLENT health that even doctors have expressed amazement at, since becoming first vegetarian, then vegan, decades ago.
Watch Cowspiracy. It’s available on Netflix.
The incitement to violence and scorn toward vegans, especially as portrayed by LEE LIN CHIN – the scum of the earth!!!!
I think it defiles Indigenous Australians by calling it operation “invasion”. Many indigenous people call it ‘Invasion day’.
Not eating animals, particularly lamb is not UN-AUSTRALIAN and anyone that doesn’t eat lamb does not deserve to be blow-torched.
I understand you can’t remove an ad simply because it is crazy having advertisements that are encouraging eating the bodies of innocent baby animals.
Wow.
I’m guessing part of the reason the ad’s creators thought the vegan scene would be funny to many Australians is that vegans are so often keen to express their perceived moral superiority.
Humour is often about bringing taboos to the fore and this is just one example.
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ha ha ha ha.
oh wait, are you being serious?
Perhaps you should get your facts right, I’m pretty sure they didn’t call it operation invasion. yes that is sarcasm. they definitely didn’t.
….and every vegan I have met in the last 38 years has been a wimp so a pretty fair analogy – you must simply buck the trend.
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People should just calm down and have a laugh.
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The Advertising Standards Board is an advertising industry organisation so the complaint was never going to stand a snow flakes chance in hell. The joke is that there is no independent review of ads in Australia and the grounds for objection to ads offered by the industry is very limited.
This is just a crude political ad from the MLA who decided to create some division in the community on Australia Day like all good right wing groups these days. I guess this is a shot at vegans for all the trouble they have caused the MLA during the bans of live cattle.
It is hilarious reading all the comments from the meat eaters who have the temerity to say all vegans think they are morally superior or are all wimps. What hypocrisy!
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Australia Day recognises the attempted genocide of the original inhabitants of this country and should be changed to a day that ALL australians con celebrate.
The anti Vegan/Vegetarian sentiment is childish and stupid.
But, in the end, its an advert and the ad industry has no morals when it comes to getting paid.
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If you look hard enough people with agendas will find excuses to bitch about anything. You realise the Aussie sense of humour doesn’t stand up to critical analysis nor should this advertisement . Get over yourselves and Aquire a sense of humour. Take the advertisement as the tounge in cheek humour I intended. Seriously!!!
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