Morning Update: Forgotten toys want to know what love is in ad for UK Freeview

AdWeek: These Forgotten Toys Want to Know What Love Is. They Want You to Show Them

“If your once-loved, coldly discarded belongings could share their feelings of loss and exile, what would it sound like? Like Foreigner, that’s what.

In this Leo Burnett spot for British TV service Freeview, a bunch of “left behinds”—mainly unsold toys and figurines—spring to life after a parish rummage sale and sing along with Foreigner’s 30-year-old power ballad “I Want to Know What Love Is.”

The church’s janitor looks appropriately amazed, and kind of horrified, at this unexpected display of free entertainment. A voiceover attempts to explain the brand proposition: “Ninety-five percent of the nation’s top TV, no monthly cost. Entertainment—it’s even better when it’s free.””

The New York Times: Sony Films Are Pirated, and Hackers Leak Studio Salaries

“Just as Sony Pictures Entertainment appeared to be recovering from a crippling online attack last month, the studio found itself confronting new perils on Tuesday. The Federal Bureau of Investigation warned United States businesses of a similar threat, and additional Sony secrets were leaked online.

Sony, the studio behind “The Amazing Spider-Man” films and the “Breaking Bad” television series, restarted many of its computer systems on Monday after a Nov. 24 breach by a group calling itself #GOP, for Guardians of Peace. Executives at the entertainment company said they were also making progress in fighting the apparently related Internet pirating of five complete films, including the unreleased “Annie.””

Mumbrella Asia: BBH wins United Overseas Bank

“After a long fought pitch thatbegan in July, United Overseas Bank has appointed Bartle Bogle Hegarty as its next advertising agency, according to sources familiar with the review.

The Singapore-based financial services giant selected BBH after a final round of pitching with Saatchi & Saatchi. Agencies were informed of the news on Monday, Mumbrella understands.”

Campaign: Baileys launches ‘toasting’ digital campaign

“Bailey’s has released a digital campaign featuring Daisy Lowe to complement its new “here’s to us” position.

R/GA created the work for the Diageo-owned brand, which includes two online ads and a Tumblr page. The online ads, called “here’s to staying in” and “here’s to getting together”, show a group of women toasting each other with a shot of Baileys.

The Tumblr page features content with, among others, the model Daisy Lowe and blogger Eleanora Carisi, who have been hired as influencers and post ideas such as cocktail recipes using Baileys.”


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