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Morning Update: Ad imagines what would happen if Syria happened in London; BBC apologise after playing screams over Oscar Pistorius report

AdWeek: Three Years Later, We Finally Have a Brutally Powerful Ad About the Crisis in Syria 

“For PSA campaigns aimed at getting people to help the children of Syria, job one is making the crisis feel immediate rather than remote.

Last month’s hidden-camera stunt in Norway, in which a child sat freezing without a coat at a bus stop in winter, did just that. Now, Save the Children has released its own U.K. campaign to make the horror in Syria feel real—the 90-second video below, which does so to devastating effect.

The ad, by creative agency Don’t Panic, imagines if what has happened in Syria were to happen in London. Amazingly shot, it uses the structure of the popular one-second-a-day videos to show an ordinary girl’s world falling apart over a period of a year (from birthday to birthday)—as her comfortable middle-class existence evaporates and she finds herself a homeless and fatherless refugee amid the horrors of war.”

The Guardian: Rebekah Brooks: I did not investigate phone hacking as NI chief executive

“Rebekah Brooks has told the Old Bailey that she did not undertake any investigation into phone hacking when she became News International chief executive.

On her first day of cross-examination in the phone-hacking trial, Brooks also said she never asked what private investigator Glenn Mulcaire had been doing when she was editor of the News of the World between 2000 and 2003.”

Mashable: Axe Ad Continues Campaign for World Peace

“Gone are the days of average Joes being chased by droves of gorgeous women in Axe commercials. These days, the men’s grooming brand is in the mood for something more sophisticated, with a touch of social good.

Axe is promoting its “Peace” line of products with that venerable slogan from the 1960s — make love, not war. The brand’s latest ad is a continuation of a 60-second Super Bowl commercial that featured stereotypical war-like scenarios from around the world — all of which turn out to be loving gestures from men to their women.”

The Guardian: BBC apologises after playing screams and howling over Oscar Pistorius report

“The BBC has apologised after a local radio station played the sound of a screaming woman and howling dogs over a report on the Oscar Pistorius trial.

A technical glitch meant that after the BBC Coventry & Warwickshire reporter announced that the South African Paralympian had pleaded not guilty to the murder of his girlfriend Riva Steencamp, listeners heard the sound of dogs howling. “

The Huffington Post: How The Daily Maily Will Boost Traffic By 30m Overnight With Surprise Metro Takeover Deal

“It is famed for its sidebar of shame – and now the Mail Online is set to boost its traffic overnight by almost 30m.

Staff at Metro.co.uk, the digital version of the hugely successful morning freesheet, will become part of the Mail’s “terracotta army” reporting into “General” Martin Clarke.

The dramatic shift in strategy also comes a week after Steve Auckland, managing director of Metro, told the Media Guardian: “Love print. That’s Metro now. Print first, not digital first.””

The Guardian: Paddy Power’s Oscar Pistorius ad to be pulled after record 5,200 complaints

“The advertising watchdog has ordered Paddy Power to pull its controversial ad featuring Oscar Pistorius, after a wave of protest has seen it become the most complained-about campaign ever.

The advert shows a photograph of Pistorius superimposed on a statue of an Oscar award. Next to it, the ad states “It’s Oscar Time. Money back if he walks. We will refund all losing bets on the Oscar Pistorius trial if he is found not guilty.””

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