Morning Update: Ad imagines what would happen if Syria happened in London; BBC apologise after playing screams over Oscar Pistorius report

AdWeek: Three Years Later, We Finally Have a Brutally Powerful Ad About the Crisis in Syria 

“For PSA campaigns aimed at getting people to help the children of Syria, job one is making the crisis feel immediate rather than remote.

Last month’s hidden-camera stunt in Norway, in which a child sat freezing without a coat at a bus stop in winter, did just that. Now, Save the Children has released its own U.K. campaign to make the horror in Syria feel real—the 90-second video below, which does so to devastating effect.