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Morning Update: Automobile Association celebrates its 110-year history in TV campaign

Campaign: AA “we’ve seen it all” by Adam & Eve/DDB

Nudist camps, Whitehall, World War II re-enactments – the AA has been to the strangest places in its 110-year history and looks to capitalise on this in a new TV campaign.

The ad, which breaks on 18 June, is the first work by Adam & Eve/DDB since the AA moved the account to the shop from VCCP in May 2014. It is the brand’s first mainstream TV spot since 2007 and its biggest campaign in more than a decade. The campaign certainly looks like it has had a bit of money put behind it. The work was written by Rory Hall, art directed by Steph Ellis and directed by Scott Lyon through Outsider.

The New York Times: Apple Signs Thousands of Independent Labels in Royalty Deal

Just a few days after Apple changed its policy on royalties following a public complaint by Taylor Swift, the company has signed thousands of independent record companies around the world for its new streaming service, Apple Music.

The Beggars Group, the powerful indie company behind acts including Adele and Vampire Weekend, and Merlin, a trade group that negotiates on behalf of small labels around the world, announced that they had reached a licensing deal with Apple that would pay them royalties even during the new service’s three-month trial period.

Mashable: Girl power is the big theme of the year in the advertising industry

For years, Madison Avenue has worked out of the same playbook: men are beer-swilling, BBQ-tending couch-potatos; women stern, attractive mothers juggling household chores, boys play sports, girls play with dolls, et cetera, et cetera, ad nauseum.

That’s a massive oversimplification, of course, but the point is that when advertisers need to get a message through to a mass audience, it’s easy to fall back on certain instantly recognizable clichés, or play to the aspirations of the perceived everyman or everywoman — if not their insecurities.

AdWeek: This Comically Nasty Tumblr Is Collecting the Worst Agency Tweets of Cannes

Getting a little tired of all the empty buzzwords and mindless cliché spouting at Cannes Lions? There’s a Tumblr for that.

Cannes You Please Shut Up? is collecting the most vapid agency tweets of the festival, and captioning them with some amusing snark. Check out some of them below, and submit your own over at the site.

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