Morning Update: Automobile Association celebrates its 110-year history in TV campaign

Nudist camps, Whitehall, World War II re-enactments – the AA has been to the strangest places in its 110-year history and looks to capitalise on this in a new TV campaign.

The ad, which breaks on 18 June, is the first work by Adam & Eve/DDB since the AA moved the account to the shop from VCCP in May 2014. It is the brand’s first mainstream TV spot since 2007 and its biggest campaign in more than a decade. The campaign certainly looks like it has had a bit of money put behind it. The work was written by Rory Hall, art directed by Steph Ellis and directed by Scott Lyon through Outsider.