Morning Update: Coca-Cola rethinks digital approach; how some agencies are rigging production bids; Facebook’s third strike on metrics

Ad Age: Coke CMO Defends TV as Cola Giant Rethinks Digital Approach

Coca-Cola Co. global Chief Marketing Officer Marcos de Quinto on Friday defended TV advertising as providing the best bang for the buck while questioning the beverage giant’s past digital spending practices.

“TV still offers the best ROI across media channels.” The data on the slide was somewhat dated – from 2014 – but it showed Coca-Cola’s TV investment returning $2.13 for every dollar spent on TV, compared with $1.26 for digital.