Morning Update: Coca-Cola rethinks digital approach; how some agencies are rigging production bids; Facebook’s third strike on metrics
Ad Age: Coke CMO Defends TV as Cola Giant Rethinks Digital Approach
Coca-Cola Co. global Chief Marketing Officer Marcos de Quinto on Friday defended TV advertising as providing the best bang for the buck while questioning the beverage giant’s past digital spending practices.
“TV still offers the best ROI across media channels.” The data on the slide was somewhat dated – from 2014 – but it showed Coca-Cola’s TV investment returning $2.13 for every dollar spent on TV, compared with $1.26 for digital.
Ad Week: How Some Agencies Rig Production Bids to Favour Their In-House Studios
Sometimes it’s a subtle pricing scheme that stacks the deck. Sometimes it’s as blatant as calling in a favor.
Either way, the result is the same: Ad agencies are often rigging production bids to favor their in-house studios over independent vendors, according to several veteran producers who spoke to AdWeek in the days since a Wall Street Journal report sent shock waves through the advertising industry.
Campaign Live: Facebook admits measurement errors for the third time
Facebook has admitted more discrepancies may exist in mobile search, and the way it counts user reactions to live video.
A discrepancy was identified for counting the use of like and share buttons, as well as the counts when you enter a weblink into the search bar of the Facebook mobile app.
Digiday: Advertisers are cooling on Snapchat Live Stories
With viewership for Snapchat’s Live Stories stagnating, the feature is not a priority for media buyers. In addition to Discover, Live Stories is one of two media-driven features inside the Snapchat app. Available alongside Discover on the Stories and Discover pages, Live Stories provides content curated around different events and topics — everything from a big NBA game to the ongoing conflict in Mosul.
Poynter: As Pulitzer season arrives, here are 6 projects worthy of a prize
December is always marked by a run of fantastic journalism from news organisations across the United States. The flood of ambitious work nearly always coincides with the publication deadline for the Pulitzer Prizes (Dec. 31), as newsrooms gear up for journalism awards season.
The Guardian: AA Gill obituary
The renowned restaurant and TV critic earned fame and infamy for his brutally honest reviews and sharp wit.
In 2006, during a review of a restaurant in Douglas, he described the Isle of Man as a place that had “fallen off the back of the history lorry to lie amnesiac in the road to progress … everyone you actually see is Benny from Crossroads or Benny in drag … The weather’s foul, the food’s medieval, it’s covered in suicidal motorists and folk who believe in fairies.”
PR firm Ruder Finn has acquired Daylight Partnership in move that will see the Hong Kong-based digital marketing and analytics consultancy swallowed by Ruder’s digital arm, Ruder Finn Innovation Studios. Daylight Partnerships, founded by David Ko in 2013, will be rebranded as RFI Daylight with Ko taking the role of senior vice president of RFI Studios Asia.
