Morning Update: Coke’s ‘one brand’ confusion; Google faces EU charge over Android ‘abuse of dominance’; YouTube: ‘better returns than TV’
Quartz: Coca-Cola may have just hit on its worst marketing idea since New Coke
Dieters, diabetics, calorie counters, caffeine avoiders: Beware.
Coca-Cola is launching a new soft drink packaging that essentially obscures the difference between various kinds of Coke. In this new branding scheme, unveiled at an event in Mexico City on April 19, a Diet Coke can appears predominantly red, as do cans of Coke Zero and Coke Life—with just a sliver of their original colors peeking through one side.
I like the new Coke branding, if you have issues picking out your favourite type – that says more about you than the packaging!