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Morning Update: Netflix enables downloading; best marketing campaigns of 2016; Instagram ‘will have more ads than Twitter in 2017’

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CNet: Netflix finally lets you download to binge offline

One of the deepest desires of Netflix binge watchers is finally here: offline viewing.

The streaming giant on Wednesday added an option to its mobile app that will download films and TV shows in advance to watch them without an internet connection. Plane rides will never be the same. Not every show and movie in its catalog is included, however.

Marketing Week: 2016 year in review: The best campaigns (part I)

2016 saw the launch of a huge number of marketing campaigns from brands big and small. But who made our list of the best?

Ad Age: Burger King Reunites ‘Napoleon Dynamite’ Stars in Ad for Cheesy Tots

Actors Jon Heder and Efren Ramirez, who starred in cult movie Napoleon Dynamite, reunite to recreate their characters from the 2004 film in a new spot for Burger King.

The spot, promoting the relaunch of Burger King’s Cheesy Tots, sees the pair, who played high school misfits in the movie, sharing the bite-sized potato and cheese snack. Fans of the movie will recall that it was Napoleon’s favourite snack.

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AdWeek: Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign

 

Spotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest OOH effort to date—with executions that playfully highlight some of the more bizarre user habits it noticed throughout 2016.

The work, developed by Spotify’s internal creative team, began rolling out Monday in the U.S., the U.K., France and Germany on Monday and is fully in market today. The ads use aggregate data, and even some individual data, to generate headlines like…

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Mashable: Instagram will have more advertisers than Twitter next year, report predicts

As Twitter struggles to keep advertisers interested, Instagram may soon take a lead over its beleaguered competitor. A new report from market research firm Emarketer is projecting a big jump in the number of American brands that will make use of the Facebook-owned image-sharing app in the coming year.

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Digiday: Publishers’ on-again, off-again affair with LinkedIn is back on again

Like many other platforms, LinkedIn has swung back and forth between serving up traffic to publishers and not offering much traffic at all. B

But over the past year, a number of changes made to its platform have significantly increased the traffic LinkedIn drives for business-focused publishers, and it’s about to roll out two more meant to turn it into an even more vital source of readers.

Campaign Live: ‘This girl can’ marketer urges advertisers to embrace ‘beautiful honesty’

Tanya Joseph, the director of business partnerships at Sport England and the marketer behind the ‘This Girl Can’ campaign, has urged advertisers to ditch the bullshit and recognise that images of real women can be aspirational.

Speaking at The Body Confidence Event in London, Joseph said that if brands are honest with women they will be more likely to buy your product.

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Mumbrella Asia: How Donald Trump won an election with digital marketing

Politics has always been the laboratory for advertising and marketing. The 2016 US Presidential Elections were no different, writes Oliver Woods.

Donald Trump’s election to the United States Presidency has sent shockwaves around the world. With inaccurate polling, press coverage dripping with disdain and a candidate that broke all the conventional rules, even the most perceptive political commentators were left stunned.

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