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Morning Update: How Droga5 made its ad of the year; Nike rips into modern life; ‘save a turkey, roast a creative’

Ad Week: How Droga5, Under Armour and Michael Phelps Made a Masterpiece

How do you make an ad about invisibility? It’s an absurd idea, particularly for a sports ad. Sports is about performance and the ultimate visibility of battle. Not someone receding from view. Yet the best ad of 2016 pulled a remarkable disappearing act, taking one of the world’s most famous athletes and dramatising his solitude, his pain and his sacrifice away from the spotlight.

Ad Week: Nike Rips Into TV and Social Media in Ads About Getting Outside to Run

Television is enjoying a golden age, and social media is empowering and entertaining us like never before. Unless they’re actually slowly killing us, as Nike seems to suggest in this stressful, claustrophobic campaign from Wieden + Kennedy—encouraging us to get away from the screens and go for a run.

 Campaign Live: Senior creatives urged to give new talent a book crit for Christmas

Three creatives have launched a project calling on ad agency staffers to ‘save a turkey, roast a creative’ by offering a book crit to creatives looking to break into the industry. The ‘Merry Critmas‘ website lets visitors choose to either ‘roast a creative’ or ‘get roasted’. They then share a few details, after which they will be paired with someone on the other side of the divide.

Huffington Post

Digiday: Huffington Post faces a blogger backlash to its contributor play

The Huffington Post is facing a blogger backlash since it changed its platform strategy to grow its network of unpaid contributors.

Since last year, the HuffPost has been talking about reaching 1 million contributors, from 100,000. To reach that lofty goal, the HuffPost introduced a new content management system, which it named Athena, that enables contributors to publish directly to the site and sidestep the previous screening process.

Mumbrella Asia: MullenLowe Philippines joins forces with designer Patrick Cabral for Pleasure Store art

MullenLowe Philippines has collaborated with designer Patrick Cabral to create a one-of-a-kind art piece for the third Magnum Pleasure Store ice cream bar in Cebu.

Manila-based Cabral created a three-dimensional typographic and topographic rendition of the word ‘pleasure’, with each layer coloured to match a specific ingredient found in the ‘Make your own Magnum’ ingredients list.

 

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