Morning Update: ITV’s £2.5b Brexit loss; WPP invests big in Facebook; Fox News ‘most engaged’ Facebook site
Photograph: Nick Briggs/ITV
The Guardian: ITV sees almost £2.5bn wiped from stock market value after Brexit
ITV has seen almost £2.5bn wiped off its stock market value since the Brexit vote, raising city speculation the the broadcaster could become the target of a takeover.
ITV, which saw its share price fall by more than 20% on Friday, continued to see jittery investors drive its price down more than 5% in early trading on Monday. Carnival, the NBC Universal-owned maker of Downton Abbey, has in the past been rumoured to have had an interest in buying ITV.
Campaign Live: Facebook to be WPP’s second biggest media relationship by 2017, predicts Sorrell
He was speaking at a debate held by the The Wall Street Journal on News UK’s boat and in conjunction with The&Partnership. Sorrell said that last year, on behalf of its clients, WPP spent $4bn with Google and $1bn with Facebook.
Sorrell, who met with Google during the week, said this spend would increase to around $5bn-$5.5bn this year. But WPP’s predicted spend on Facebook had rocketed by 68% to $1.7bn this year.
Digiday: How Fox News became the most-engaged news site on Facebook
Fox News had nearly 120 million likes, shares and comments on its page in the first six months of the year, well ahead of digital natives including No. 2 NowThis (80 million interactions) and The Huffington Post (61 million).
Mark Zuckerberg himself recently cited Fox News in defending Facebook against charges that it’s politically liberal, saying Fox “drives more interactions on its Facebook page than any other news outlet in the world. It’s not even close.”
Digiday: Twitter is the latest social network to roll out stickers
Twitter announced Monday it’s soon letting people add stickers to their photos in a bid to “add creativity to your photos and connect them to the world.” Digiday first reported in February that the platform was thinking about enabling stickers to boost its sagging user base.
Campaign Live: Marketers should embrace digital minimalism
The saying “less is more” has never been so compelling. Today’s “always on” consumers are seeking ways to better manage, edit and control their lives.
Digital communication has undoubtedly become disposable, with consumers proving brutal in their dismissal of uninspiring marketing. In line with this shift, many in the industry believe that brands should fundamentally rethink their approach to engaging consumers.
Digiday: How Mary Norris, the New Yorker’s ‘Comma Queen,’ became a video star
Even for Mary Norris, a copy editor at the New Yorker for the past three decades, the idea of producing a web series focusing on grammar was a dull idea.
“This is the most boring thing ever and this will be a test to see if there’s any future to it, “ she laughed after shooting a pilot for “Comma Queen” last year, a video series that focuses on the complexities of the English language and New Yorker house style. Following some major editing, turns out there’s an appetite for it.
Forget ‘Plus Size.’ JCPenney Just Bravely Stood Up for ‘Fat Girls’
JC Penney takes the stand that your measurements aren’t a measure of your worth with its defiant new campaign from mcgarrybowen, themed #HereIAm.
The nearly three-minute fist-pump for JCPenney’s plus size Boutique+ puts the focus on five fabulous fat girls who are defying society’s limited perceptions of what you’re allowed to do beyond a certain size.
The Verge: Uber partners with Pandora to give drivers ad-free internet radio
Uber is integrating Pandora into its Partner app, giving drivers the ability to easily hunt for personalised music stations while on the road. The company says the new feature is rolling out to drivers in the US, Australia, and New Zealand, and will be ad-free for the first six months.
Uber will also be providing aux cables to drivers to take advantage of the partnership. The ride-sharing company already has a longstanding deal with Spotify, which gives passengers the ability to control the music they listen to on their way to their destination.
