Morning Update: Media plan of the year; Can Samsung recover?; Facebook to woo publishers; Lemonade not Ice T
https://youtu.be/Se44ed4KBMA
Ad Week: These Media Plans Represent Creativity at Its Finest, Regardless of Budget
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year’s group of winning plans embodies the best of those ideas, and execute across the gamut of media options available to marketers and their media agencies.
Some of those ideas even shun the notion of a “campaign,” but all place their client in the best position to succeed. The results spelled out in the following stories offer proof that media still works. And Adweek will always be here to celebrate and honor such stellar work.
https://youtu.be/a0a6Y9JvPqo
Ad Week: The Samsung Galaxy Note 7 Is Now a Complete Disaster: Can the Brand Recover?
After news started circulating recently that dozens of Samsung’s Galaxy Note 7s were catching fire and exploding from overheated batteries, the South Korean company was already looking at a damaged-goods situation for its brand.
Now, Samsung has a branding problem on its hands like never before. Few products in gadget history have gotten off to such a bad start.
Poynter: Facebook wants to make it easier for publishers to make money
For the last couple of years, Facebook has presented news organizations with difficult choices about how to publish their journalism.
On one hand, editors and producers can put stories exclusively on their own properties and use Facebook to drive readership back to their websites, where their conventional advertisements live.
https://youtu.be/EnR9ah0v1o4
iSpot: ‘Lemonade Not Ice T: It’s Not Surprising’ Featuring Ice-T
Law & Order: Special Victims Unit actor Ice-T is supervising a neighborhood lemonade stand. As neighbors pass by and excitedly call out to Ice-T, he gets annoyed and tells everyone that the lemonade stand isn’t selling iced tea. Seeing a famous rapper in your neighborhood is pretty surprising, but GEICO saving customers money on car insurance isn’t.
Target is taking its marketing talents mainstream. After quietly creating its own “guest access” platform, which offers targeted marketing opportunities for Target vendors last year, the retailer is now opening the product up to all national advertisers.
The Minneapolis-based company will host a launch party Thursday afternoon in Manhattan to announce the program’s expansion to advertisers beyond those found on Target shelves, including automotive brands, financial firms and travel companies.
Campaign Live: The invisibles: why are portrayals of disability so rare in advertising?
Two weeks ago, a picture appeared on Brazilian Vogue’s Instagram page as part of a publicity campaign for the 2016 Paralympic Games that kicked off this week in Rio de Janeiro.
It created a media storm. The issue? None of those pictured were disabled. Instead, they were able-bodied models and actors with disabilities added in on Photoshop. This story demonstrates the problems with the portrayal of disability in advertising. It is easy to get it wrong, and that’s when ads are even engaging with the issue.
In this short piece originally posted on Facebook, Chris Catchpole responds to a post by DDB New Zealand chief creative officer Damon Stapleton on Campaignbrief in which he argues that the biggest threat to advertising is creatives who have lost their confidence.
I’ve worked in agencies that believe in themselves way beyond reason. Agencies where you actually felt like you were adding to the world.
As you might imagine, those were my best stints – places people still talk about today even if they’ve changed hands, changed management or even folded since.
