Morning Update: Nov 12 – Finland targets smoking mothers; Kellogg’s Twitter storm; How Dumb Ways to Die won the internet

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Unnerving PSA Portrays Smoking Moms as Murderous Psychopaths

“So … this is disturbing. In a new PSA from the Cancer Society of Finland, a mother-to-be prepares all sorts of extremely cringe-inducing ways for her baby to kill itself (or at least be grievously wounded).