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Morning Update: Oct 14 – Snoop Dogg loves Hot Pockets; Popcorn makes people immune to cinema ads; Brands feud on Twitter

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: Snoop Dogg Fulfills Kate Upton’s Hot Pocket Dreams

“What do Kate Upton and Snoop Dogg have in common? A deep love of microwaveable meat-filled pastries.

In a bizarre new commercial for Hot Pockets, the model devours her microwaved snack before falling into a deep sleep. In her dreams, Snoop Dogg takes her on a musical ride through the sunny, garlic-filled world of Hot Pockets.”

The Guardian: Eating popcorn in the cinema makes people immune to advertising

“Eating popcorn in the cinema may be irritating not just for fellow movie goers, but for advertisers: a group of researchers from Cologne University has concluded that chewing makes us immune to film advertising.”

Mashable: The 5 Most Notorious Brand Feuds on Twitter

“But social media is a two-way conversation, and for every angrily posted tweet, there’s a brand using Twitter to humanize its image and increase consumer loyalty. These epic brand “battles” may not be as dramatic or snarky as celebrity feuds, but when brands bring their social media savvy — and sass — to the table, everybody wins.”

https://www.youtube.com/watch?v=4BNR3tcGNcQ

The Guardian: The new Vodafone advert, yet more Yoda abuse

“There are many societal injustices committed throughout Vodafone’s Yoda series. The fact that people were paid to decide that Yoda rhymes with Voda better than Jojoba, coma or Anna Kournikova may upset you. Others, from purists throttling their Jar Jar Binks voodoo dolls to anyone with an aversion to the pillaging of a once magical entertainment franchise, are just sad that Star Wars continues to be melted and moulded into this crock of fake tits.”

The New York Times: Google to Sell Users’ Endorsements

“Those long-forgotten posts on social networks, from the pasta someone photographed to the rant about her dentist, are forgotten no more. Social networks want to make them easier to find, and in some cases, to show them in ads.”

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