Morning Update: Oct 23 – Honda ad keeps you guessing; Snowden no traitor; Tailored Tweets; Native advertising guidelines
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=UelJZG_bF98
AdWeek: Ad of the Day: Real or Illusion? Honda CR-V Spot Keeps You Guessing
“Honda follows Ray-Ban’s impressively trippy optical-illusion video with this 60-second European TV spot from mcgarrybowen in London. The spot, called “An Impossible Made Possible,” shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects. “
Washington Post: Edward Snowden is no traitor
“What are we to make of Edward Snowden? I know what I once made of him. He was no real whistleblower, I wrote, but “ridiculously cinematic” and “narcissistic” as well. As time has proved, my judgments were just plain wrong. Whatever Snowden is, he is curiously modest and has bent over backward to ensure that the information he has divulged has done as little damage as possible. As a “traitor,” he lacks the requisite intent and menace.”
Mashable: Tailored Tweets, Coming to a Country Near You
“Twitter offers a large target for marketers hoping to drive home a specific message — and its accuracy is improving.
A new tool, offered through Twitter’s API, allows marketers to send targeted tweets to specific geographic locations. For example, a brand could send a tweet to followers in the United States and a separate tweet to users in Japan from the same account. The tweets will not show up to followers in the brand’s Twitter timeline unless those followers reside in the country targeted.”
Journalism.co.uk: AOL proposes publisher guidelines on native advertising
“AOL UK and the Huffington Post have today published a white paper which proposes a definition and guidelines for native advertising.
The report urges transparency and the “clear signposting” of sponsored content.”
BrandRepublic: Champions League clips come to Twitter in BSkyB tie-up
“BSkyB has partnered with Twitter to share real-time clips of Champions League games on the social network, in a bid to promote its coverage of the tournament.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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