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Morning Update: The pickle speaks in McDonald’s ad; Nike’s World Cup ad was the most watched of the year

McDonald's pickleCreativity-Online: The Humble Pickle Speaks at Last in Clever McDonald’s Ad

Pickles — some love them, some hate them, but we all associate them with McDonald’s. That’s what makes this long-copy print ad from DDB Stockholm so brilliant. It’s the life story of the pickle, from misery memoir –“I realized early on that I was different” — to happy ending as the companion of “celebrities” like Quarter Pounders and Big Macs. A fine example of tangy copywriting.


AdWeek: This Homage to Famous Modern Directors Was Made Entirely With Stock Footage

Shutterstock has scoured its library of footage and music to compile a truly impressive tribute video to some of today’s most visually iconic directors.

Tracking shots, wide shots, old-school technology? Yep, that’s Wes Anderson. Low-light, blue-filtered, almost voyeuristic images of shadowy chambers? Totally David Fincher. Quentin Tarantino and arthouse favorite Terrence Malick also get their due.

Representing Alfonso Cuarón with random spacewalk footage a la Gravity seems a bit reductive, but otherwise, the video does a surprisingly effective job of capturing each director’s aesthetic.

The New York Times: YouTube’s Chief, Hitting a New ‘Play’ Button

This fall, Susan Wojcicki, the chief executive of YouTube, appeared on a panel at Vanity Fair’s inaugural technology conference in San Francisco. Sitting on the same stage at the Yerba Buena Center for the Arts where Steve Jobs once introduced the iPad to the world, she discussed the future of the media with Richard Plepler, the chief executive of HBO.

At one point, the moderator asked Ms. Wojcicki if she thought cable television would still be around in 10 years. She paused for a moment before answering, with a bit of a sly smile, “Maybe.” The crowd laughed, even though just about everyone in the packed auditorium knew she was only half-joking.

If cable TV is gone in a decade, Ms. Wojcicki and the global digital video empire over which she presides will be one of the main causes. YouTube, founded in 2005 as a do-it-yourself platform for video hobbyists — its original motto was “Broadcast Yourself” — now produces more hit programming than any Hollywood studio.

Mashable: Nike’s World Cup ad was the most watched of the year

Ads on YouTube are often a nuisance, so it’s a rare occasion that millions and millions of people actually sit through a company’s commercial. And then share that ad with all their friends.

As a part of YouTube‘s year-end roundups, the company tallied up the most watched ads of the year. The company found that the top 10 ads had a total of 425 million views, compared to 200 million in 2012 when the leaderboards were launched. And while ads were 50% longer this year, people watched 50% more of them; the ads were so popular that four even landed in the YouTube’s overall most watched videos of the year.

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