Morning Update: Schweppes’ 80s flashback; Wahlburgers TV; Insider Malaysia closes; CEO prescribes hugs; journo’s quit over Trump

schweppes millennials

Creativity Online: Millennials Get a History Lesson in a Witty Schweppes Spot

Anyone who grew up in the ’80s or early ’90s will appreciate the witty humour of this spot from Schweppes in Latin America, in which a bunch of confused-looking millennials get a little history lesson in what life was like back then.

The ad, by Del Campo Saatchi & Saatchi for client Coca-Cola South Latin, sees forty-something men and women explaining what life was like when you had to wait 15 days to see a photo and downloading music meant waiting for the song to come on the radio and then recording it onto a cassette.

Wahlberg cover Ad Week

Ad Week: How the Wahlbergs Are Using Reality TV to Turn Their Burger Business Into a Global Brand

Mark Wahlberg’s career has taken some unexpected twists over the past three decades, but even the movie star acknowledges that his most recent turn is the most unusual yet.

If someone had told him five years ago he would soon be starring in a reality TV series, “I would say that you were out of your mind, because the last thing I want to do is be on television,” he says.

Yet there he is, front and center on A&E’s Wahlburgers—the reality series that returned for its fifth season last Wednesday and is focused on the gourmet burger chain, also called Wahlburgers, owned by Wahlberg; his brother Donnie (the New Kid on the Block member and star of CBS’ Blue Bloods); and their brother Paul, who has worked as a chef for three decades.

the Malaysian Insider

Mumbrella Asia: ‘I won’t put down my pen, I won’t lay down my camera, I won’t shut up’ says The Malaysian Insider editor as website announces it will close

The Malaysian Insider is to close down, marking another loss to Malaysia’s independent news media scene.

The bilingual website, which is owned by The Edge, is to bring to an end eight years of reporting on Malaysian current affairs for commercial reasons, the editor said in a Facebook announcement earlier today. “I won’t put down my pen, I won’t lay down my camera, I won’t shut up and I won’t be blinkered or turn a deaf ear to what goes on in Malaysia and the world.

And I urge all of you to do the same,” wrote editor Jahabar Sadiq in a post to his readers.

Sharon Napier

Ad Week: One CEO’s Prescription for the Ad Industry: More Office Hugs

CEO of Project: WorldWide agency Partners + Napier, Sharon Napier: “I believe hugs do more for your workforce and the people in it than the most heartfelt-but-toneless armada of thank-yous, congrats and condolences emails you could ever deploy.”

Now, this is not “Sharon said we should force hugs on everyone.” We are not talking about forced hugs. That’s something called harassment. If someone’s not a hugger, you obviously shouldn’t hug him or her.

What I am saying is that despite our best efforts to become robots, we are still humans. Hugs are chicken soup for the soul. They make people feel loved and appreciated. Hugs let people know you care. They transcend generations, cultures and even species.

Michelle breitbart

BuzzFeed: Michelle Fields, Ben Shapiro Resign From Breitbart

“Today I informed the management at Breitbart News of my immediate resignation,” the reporter at the center of the controversy at the conservative site told BuzzFeed News, the week after Trump’s campaign manager allegedly grabbed her.

Breitbart reporter Michelle Fields and editor-at-large Ben Shapiro are resigning from the company over the site’s handling of Donald Trump’s campaign manager’s alleged assault on Fields, BuzzFeed News has learned.

Fields and Shapiro informed Breitbart News chair Steve Bannon of their decision Sunday night. “Today I informed the management at Breitbart News of my immediate resignation,” Fields said in a statement sent to BuzzFeed News. “I do not believe Breitbart News has adequately stood by me during the events of the past week and because of that I believe it is now best for us to part ways.”

Millennials and video viewing

Ad Week: The Video Sites Millennials Can’t Live Without (and the Ads They Can Live With)

Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies how Gen Z and millennials consume media.

“While last year’s report revealed YouTube’s clear reign over TV and the rising influence of digital stars, this year we expand the view to their full video diet and preferred ad formats,” said Defy Media marketing evp Andy Tu. “The results prove younger audiences’ increasing appetite for video that’s satisfying a diverse set of needs, and the importance of understanding preferences or risk being easily tuned out.”

Ad Week: Spike Lee, Charles Barkley and Samuel L. Jackson Are on the Road Again

In a fresh series of Capital One ads from DDB Chicago that broke over the weekend, Spike Lee, Samuel L. Jackson and the newly minted Round Mound of Sit Around (aka Charles Barkley) hit the highway again for the NCAA Men’s Basketball Final Four.

These guys famously traded quips in a similar campaign last year that earned two Clio Sports Awards. Lee directed those earlier commercials, and the new flight as well. By now the three amigos have grown so close, they can finish each other’s sentences (somewhat) and have even begun dressing alike (which is to say badly)—or as Slam-Chunk (Barkley) would say, “Hashtag #Twinning!”


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