Morning Update: New World Cup logo has people scratching their heads; Skol shoots entire ad underwater; GoPro reveals nature of street harassment

AdWeek: This Is Hands Down the Most Messed-Up Halloween Ad You’ll See This Year

“You remember Vytautas Mineral Water. The Lithuanian water brand was the subject of thesingle craziest commercial of 2012—a spec ad from director Tadas Vidmantas that the client ended up loving and tacitly endorsing. (It ended up hiring Vidmantas to do ads in a similar lunatic style.)

Well, now Vidmantas is back with a Halloween spot for Vytautas. And it’s completely sick and twisted. Check it out below, and watch out for flying nurse buttons. (And yes, this is a real ad, not spec—a tamer version has even been cut for Lithuanian television.)”

fifa-world-cup-2018-hed-2014AdWeek: The New World Cup Logo Has People Scratching Their Heads

“FIFA unveiled the logo for the 2018 World Cup on Tuesday (see image above). The games, which will be held in 11 different host cities in Russia, will kick off on June 8, 2018.

The red, white, blue and gold logo seems to draw inspiration from Russian Fabergé eggs and is a rather safe design considering some past logos for international sporting events. (We’re looking at you, 2012 London Olympics.)

However, many people seemed confused by the logo.”

Campaign: Skol Beats Senses “underwater” by F/Nazca Saatchi & Saatchi

“The Brazilian alcohol brand Skol has shot an entire ad underwater to mark the launch of the Beats Senses beer. F/Nazca Saatchi & Saatchi created a nightclub scene for the spot, which will run on TV in Brazil. It was created by Theo Rocha, Rodrigo Visconti and Pedro Hefs, and directed by Jonathan Gurvit and Mayra Gama through PBA and Produtora Associados. “ Guardian CEO: Openness is key to survival for news

“In a public lecture at LSE, Andrew Miller outlined the Guardian’s philosophy for open journalism and its aim to become a ‘global media entity’

While paywalls may work for outlets with a “local” focus, good journalism should be out in the open to survive, according to Andrew Miller, chief executive of Guardian Media Group.

AdWeek: One Woman and Her GoPro Reveal the True Nature of Street Harassment

“If you’re a woman, this video is not going to be that enlightening.

It documents some of the creepier instances of verbal harassment—from more than 100 total—that a woman received during 10 hours of silent walking around New York City. You know, the typical stuff that happens to you as a women when you decide to go anywhere alone. It even captures one super-creepy dude who walks alongside her in silence for long enough that we start to worry about her safety.”

The Huffington Post: Victoria’s Secret’s ‘Perfect Body’ Campaign Shows How Society Encourages Female Body-Shaming

“Looking back at my adolescence, I remember a particular episode with great clarity: seeing cellulite on my legs for the first time when I was 19 and inducing myself into a state of panic. I went out and bought body brushes and moisturisers to try and tackle this unsightly, humiliating flaw. My thought process was that if I started dealing with my cellulite now, perhaps I wouldn’t have to feel ashamed and embarrassed by my body when I was older. Underpinning this whole thought process was the belief that I would no longer be attractive or desirable if I had cellulite- I would not be perfect. I would be flawed, tarnished.”


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