Morning Update: Star Wars sends art blog global; why ageism is adland’s next frontier; OOH targetting with brand-owned data
In the last year Fubiz has grown from niche French design blog to serious international contender on the back of its embrace of video.
The Fubiz team of 10 aggregate the latest news on art, design, photography and pop-culture, publishing 45 pieces a day to its site, in French and English, from the hundreds of submissions it gets from around the world, whether it’s someone pointing out interesting architecture or details of a new exhibition opening.
Campaign Live: Why ageism is adland’s next frontier
If youth is wasted on the young, then age and experience are in danger of being wasted on the advertising industry. Diversity may top the marketing agenda but age is the final taboo at a time when, all too often, youth is mistaken for a shortcut to digital expertise.
From actively hiding their age to investing in costly and invasive cosmetic procedures, those in the creative industries often view the passing years not through the accumulation of skills and experience but as a source of fear and potential rejection.
Ad Age: Vistar Enhances Out-of-Home Targeting With Brands’ Own Data
Vistar Media is teaming up with Acxiom’s LiveRamp to let advertisers deliver digital out-of-home ads based on their own customer data.
Vistar gathers location data from mobile operators, aggregates that information, then supplies it to partners for targeting out-of-home ads like the ones seen on bus shelters. Until now, however, customers had to rely on targets that Vistar built.
A Singapore-based company has launched a platform that connect brands with local, small-scale social media influencers known as “micro influencers”.
Called Narratrs.com, its creator One9Social claims its network of 5,000 micro influencers can generate 10 times the engagement ratios of better known (macro) influencers.
https://youtu.be/HVlgTkYXWik
Ad Week: Ram Trucks Salutes Blue-Collar Workers in Big, Poetic Ad for Thanksgiving
Ram Trucks is giving thanks this holiday in classic Fiat Chrysler style with a big, sweeping, poetic paean to blue-collar American workers—in a 90-second spot from The Richards Group, airing Thursday, that gives praise to waitresses, janitors, mill and factory workers, fishermen and more, as well as the work they do.
