Morning Update: Twitter wins NFL streaming rights; Panama Papers explained in a cartoon; WhatsApp ups its end-to-end encryption

twitter nfl

AdAge: Twitter Gets NFL Streaming Rights for a Song

In a strategical gambit that could prove to be as brilliant as any made by football master tactician Bill Belichick, Twitter has outflanked the likes of Amazon, Facebook and Verizon for the rights to live-stream “Thursday Night Football.”

According to sources familiar with the terms of the deal, Twitter has agreed to pay a little north of $10 million for the rights to stream the 10 Thursday night NFL games broadcast by CBS and NBC this fall. And while that $1 million-per-game price point is a steal compared with the $17 million Yahoo shelled out last fall for a single Bills-Jaguars game, Twitter will have a limited amount of inventory to sell in its NFL streams — about one-third of the ad load, sources said. (Given that CBS last year aired an average load of 65 paid ads in each of its eight “Thursday Night Football” broadcasts, that works out to roughly 20 spots for Twitter to monetize, or 200 for the entire package.)

Vox: The Panama Papers leak, explained with an adorable comic about piggy banks

It’s easy to get confused by all the headlines about the Panama Papers, a massive 2.6-terabyte leak of documents that reveals a global web of corruption and tax avoidance. But Vox’s German Lopez uncovered a great explanation of what’s happening, and it’s courtesy of brilliant redditor DanGliesack.

Whats appTech Crunch: WhatsApp completes end-to-end encryption rollout

It’s a security project that’s taken around a year and a half to complete, but messaging giant WhatsApp has now fully implemented strong end-to-end encryption on its platform and across all mobile platforms for which it offers apps.

This means users of the latest versions of the messaging app will have their comms and media end-to-end encrypted by default. And there are a lot of WhatsApp users; earlier this year the Facebook owned company announced it had passed a billion active users.

Securing cross-platform video comms was the last piece of the puzzle, according to a WhatsApp spokesman.

BurberryAd Age: 12 Years a Slave Director Just Made This Erotic Short Film for Burberry

Steve McQueen is primarily known as the Oscar-winning director of such films as Hunger, Shame and 12 Years a Slave, the 2013 winner of Best Picture, which led Time magazine to call him one of the World’s 100 most influential people in 2014.

But he also directs short films, and his new ad for high fashion brand Burberry proves his work can be quite erotic, even if it includes nary a hint of Michael Fassbender au naturel.

This spot may be promoting the Mr. Burberry fragrance, but it all but screams High Art with a capital “A.” Get ready for some well-framed heavy petting.

Campaign: Twitter adds message button to tweets

The message button will appear at the bottom of tweets, and with a couple of clicks people can start a private message about a tweet.

The social media site said that it has seen the number of private messages sent grow by more than 60 per cent in 2015. The number of tweets sent privately increased 200 per cent in the second half of 2015.

In a blog post, Somas Thyagaraja, a product manager at Twitter, said: “With all this interest, we’ve also heard from many of you that it could be easier to share a tweet using direct message.

More About Advertising: Campaign wins out over Marketing: today’s reality or publishing practicality?

Marketing Week columnist Mark Ritson, whose day job is professor of marketing at Melbourne Business School, has added his two-pennorth to the debate/bemusement around Haymarket’s decision to nix its Marketing, Brand Republic and Media Week entities and fold them all into Campaign.

Ritson (below), who wrote for Marketing before defecting to Centaur-owned Marketing Week a decade ago, points out that Marketing, among other things, targets a much larger group of business folk than Campaign, which concentrates on agencies of various hues. For most marketing people, he says, advertising and communications account for between five and ten per cent of their jobs. Far more important is the heavy lifting of research, product development, pricing and so on. So why fold Marketing into Campaign instead of the other way round? Media Week has been re-badged Campaign material for years now.


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