Mortgage Choice launches first brand campaign since joining REA Group
Mortgage Choice has launched its first brand campaign since joining digital property business REA Group last year, in partnership with creative firm Brand+Story.
The ‘You’re Never a Loan’ campaign follows Mortgage Choice’s rebrand in March this year, aiming to accelerate national brand awareness and consideration.
Brought to life in a 45 second hero spot, with a series of five breakout 15 second spots, the creative draws on the relationships between a Mortgage Choice broker and their customers, honing in on the experience of a family lookin to refinance, an expecting couple looking for their first home, a parent looking for more space for the family, a young professional after a place in the city and a family in search of a tree change.
Other assets:
Expecting couple 15″: https://www.youtube.com/watch?v=AgYNY_eUczo
Young family 15″: https://www.youtube.com/watch?v=bblJe9kToZI
Rural family 15″: https://www.youtube.com/watch?v=PGh03VqNka8
Young professional 15″: https://www.youtube.com/watch?v=ioj3kAkdKms
Refinancing family 15″: https://www.youtube.com/watch?v=lC_x8N0Uufs
REA group general manager audience & marketing, Sarah Myers said: “Mortgage Choice has been a nationally recognised and trusted brand among Australians for over 30 years. With the backing of REA Group, this new campaign will help take the brand to an even broader national audience.
“Mortgage Choice brokers play a critical role in helping Australians finance their property dreams and we are proud to feature our very own brokers in this campaign. With interest rates on the rise, now is the time to have your local Mortgage Choice expert in your corner to help you find a competitive deal on your home loan.”
The TVC has launched nationally across Channel 9 and Channel 10 during tentpole shows including The Block and The Masked Singer, with supporting assets on BVOD, audio, digital display, online video and social, as well as an extensive outdoor campaign in major capital cities.
Credits
Agency: Brand+Story
Writers: Paul Chappell & Josh Whiteman
Creative Director: Paul Chappell
Production: Brand+Story
Director: Josh Whiteman
Producer: Johnny Greally
Production Manager: Leilani Tomaszewski
DOP: Tim Tregoning ACS
Editor: Danny Tait
Colourist: Billy Wychgel
Sound/Music Mix: Bruce Heald and Kath Burrows at Noise International
Post Services: Elastic Studio
Music: SuperHi x Neeka thanks to Sony EMI, BMG, Warner Chappell, Riptide Music
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