Mother’s Day ads pull on the heart strings

Grey Group has created a hard-hitting ad campaign aimed at discouraging young men from speeding by making them think of how their mother would feel about losing them.

The campaign timed for Mother’s Day has been created for Victoria’s Transport Accident Commission. The campaign is the first to be launched by TAC since Simon Strahan took charge of marketing at the organisation at the start of this month following the departure of John Thompson.

Print ads run in the Herald-Sun, The Age and mX in Melbourne on Thursday and feature a rose-covered Mother’s Day card from one angle, and a sympathy card if the ad is turned upside down.

As the reader turns the paper around they find the more serious message “For Mum’s sake, slow down” and see the logo for the Transport Accident Commission.