E-commerce trends are putting consumers first, says former Sportsbet COO

November 25, 2016 11:38

Growth in e-commerce means businesses need to put customers at the centre of all planning, the former COO of Sportsbet has said.

According to Luke Rattigan, former COO of Sportsbet: “Purpose-led businesses start from the inside out. They start with why: why are we here, why are we doing this, why do we care?”

Rattigan shared insights into Sportsbet’s journey as an e-commerce company with significant amounts of transactional data, emphasising the importance of “marrying data together”.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.