Mumbrella 360 Video: The Encore Score

Alex Hayes

September 16, 2015 2:23

In the latest series of videos we present highlights from this year’s Mumbrella360 conference.

Co-Owner of The Acid Test Grant Bell, CEO and founder of Pureprofile Paul Chan and M&C Saatchi creative director Ben Welsh discuss Australia’s most definitive benchmark for the public’s perception of celebrities, The Encore Score, moderated by Encore Score curator Brooke Hemphill.

Here, the panel discuss the most successful celebrity-led campaigns and influencers who have declined in popularity over the last year.

https://www.youtube.com/watch?t=822&v=D2mCSTUyPDI

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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