Mumbrella hangout with R/GA founder Bob Greenberg
Greenberg
The founder of one of the most influential digital agencies in the world Bob Greenberg told Mumbrella during a live video hangout that “planning is controversial”, arguing planning insights have evolved beyond consumer insights.
He was interviewed by Mumbrella editor Alex Hayes and Mumbrella Asia editor Robin Hicks on a variety of topics including the future of the industry, the model behind the agency, his views on the future of wearable technology, and his view on award shows and scam advertising.
Q – on traditional agencies, does he see them as a threat in the digital space / do they have a lead role to play still when our lives are digitally led ?
Q – on scam ad, it doesn’t seem at all prevalent in digital, arguably it’d be easier to scam digital work, yet the category seems rather pure. Why is that?
Welcome to Bob.
There are a thousand small agencies that have opened up. All offer social media as though it is the most amazing thing to win clients. When each agency is offering lower prices to win business, how is a small start up meant to make a living, even when the team onboard is multi skilled and award winning. Clients demand everything for lower prices but then say we will shop it around? Not to be negative but people do not want to pay creative’s their fair price it seems these days. Everybody is an expert on media, when in fact they are not. IMO . Anyway a question I would love Bob to answer? regards Jenn