Another version of Leo Burnett’s ‘Bundy’ Lions entered Press ad ran in National Liquor News

Miranda Ward

July 30, 2014 12:38

Leo Burnett Sydney’s ‘Bundy’ ad celebrating Bundaberg Rum’s 125th anniversary appeared on the cover and as a double page spread of the November issue of trade press title National Liquor News, Diageo has confirmed.

‘Bundy’ as it appeared in the National Liquor News

Yesterday Mumbrella ran a comprehensive wrap up of where each entry into this year’s Cannes Lions Press category ran, with a search by Ebiquity showing a version of the ‘Bundy’ ad had run in the Courier-Mail last November.

However, the execution, and the one highlighted by Diageo, are subtly different from the execution which was entered for Cannes but failed to make the shortlist. Under the rules of the Lions entries must be submitted exactly as they ran in the media.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.