Mumbrella360 2019 session submissions open as FCB Ulka India and Dollar Shave Club join line-up

FCB Ulka’s New Delhi-based chief creative officer, Swati Bhattacharya, and Dollar Shave Club’s Los Angeles-based executive creative director, Matt Knapp, will fly to Sydney to present headline sessions at Mumbrella360 2019.

Dollar Shave Club’s Knapp and FCB Ulka’s Bhattacharya will present headline sessions at Mumbrella360 2019

Bhattacharya and Knapp are responsible for some of the most moving and creative work globally over the past 12 months.

FCB Ulka for Times of India created arguably one of the most culturally significant pieces of work anywhere in the world when it debuted the #NoConditionsApply campaign, led by Bhattacharya.

It began as a powerful short film which aimed to change the Bengali Hindu ritual of Sindoor Khela, traditionally limited to participation of married women only, from one of division to one of inclusion. The viral campaign, released in print and across social media platforms, created waves across the country.

#NoConditionsApply won multiple awards – four Lions at Cannes including the Gold Glass Lion, gold at CLIOS, a Yellow Pencil at D&AD, the Glass Grand Prix at Spikes Asia and many more. But more importantly, it grabbed global attention and created a significant and positive movement in a particularly conservative country. The campaign’s success has led to its return for part two this year.

Knapp, meanwhile, will discuss why Dollar Shave Club has invested so heavily in its own creative department, forgoing working with creative agencies.

The brand is renowned for its outlandish campaigns, the latest one on Australian TV depicting founder Michael Dubin riding on a large floating shaver. It’s one of the latest in a line of irreverent commercials which date back to 2012.

Knapp will discuss the reasoning for Dollar Shave Club’s creative strategy, the move from agency to brand and the risks of unique campaigns.

Submissions to join Bhattacharya and Knapp as speakers at Mumbrella360 are now open. The conference is proud to be industry led with more than 50 sessions being selected this year for Mumbrella360 2018, including a number submitted by industry experts based overseas.

Mumbrella is specifically looking for sessions that present new or unique research, include speakers that the Australian industry doesn’t get to hear from often, have a format or spin that is different to the general panel or presentation you see at other conferences, or looks at industry challenges and opportunities in a completely different way. Mumbrella360 embraces the bold and encourages submissions to come with fresh ideas.

Buzzfeed successfully submitted a session for this year’s Mumbrella360 presented by Edwin Wong, SVP of research and insights, based in Los Angeles

Submissions that make the cut will get a 45-minute session to run as they see fit in front of the biggest audited media and marketing conference in Australia. In 2018, 2,444 people walked through the doors of the Hilton Hotel for Mumbrella360, with 17,754 session visitations.

Since 2012, Mumbrella has audited the attendance figures of Mumbrella360, with unique visitor numbers growing each year.

The audit certificate

Tickets for Mumbrella360 go on sale today. Submission can be entered via the portal on the website and close on Wednesday, 30th January 2019.

For queries relating to Mumbrella360 submissions, please contact head of event content, Damian Francis on damian@mumbrella.com.au.

Damian Francis

Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.

Linkedin

topics audit Audited Media Association of Australia. dollar shave club FCB Ulka Matt Knapp Mumbrella360 Mumbrella360 audit Swati Bhattacharya

Share Tweet Share