Mumbrella360: Advertising With Empathy – How Publishers and Advertisers Can Regain the Trust of Consumers

In the wrap up of Mumbrella360 on June 7-9, we revisit the highlights of the successful event.

In this session, Joy Robins, vice president of advertising and strategy at Quartz, explains how brands can design ads that consumers will go out of their way to watch.

With a series of case studies and exclusive insight into the development of Quartz, Robins breaks down why consumers dislike online ads, why ignorance is an entrepreneur’s best asset, and how developing ads side-by-side editorial will keep consumers engaged.