Mumbrella360 video: The Joy of Text – What Messaging Apps Mean for Brands

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

Niklas Gillinger, manager experience design at SapientNitro Australia.

Niklas Zillinger, manager of experience design at Sapient Nitro, and Holly Joshi, senior manager of optimisation and analytics, explain the implications of the meteoric rise of messenger apps.

Holly Joshi Sapient Nitro

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.