In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

Niklas Zillinger, manager of experience design at Sapient Nitro, and Holly Joshi, senior manager of optimisation and analytics, explain the implications of the meteoric rise of messenger apps.

Be a member to keep reading
Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.
Become a member