‘My legs don’t work but my credit card does’: The huge demo marketers are ignoring
A near-death experience that left ad exec Lisa Cox disabled gave her a startling insight into how marketers totally ignore people with a disability – missing out on a huge demographic with big spending power.
Lisa Cox was a few years into her advertising career when in 2005 she collapsed at Melbourne Airport having suffered a massive brain haemorrhage.
Intensive care doctors told the 24-year-old’s devastated family she wouldn’t make it through the night. She did – but spent several weeks in a coma and on life support.
Her heart stopped beating on two occasions. Virtually all her major organs shut down. Parts of her body, deprived of blood, turned black.
Good on you Lisa – bravo on the incredible work you are doing.