Myer celebrates ‘100 years of memories’ with ‘Australia lives here’ campaign
In a bid to align itself with Australia’s history and “significant moments of societal change”, department store Myer has launched its Australia lives here campaign – which will include showcasing iconic products and giving their owners the chance to win modern-day equivalents.
The retailer has curated a list of 100 items sold by Myer between 1900 and 2000 which have “shaped Australian culture”, but is still searching for owners of the final 30 items.
The first vacuum cleaner, 1940s Sunbeam mixer, original Barbie dolls and the first television are all products which could win their owners modern versions.
“To complete the campaign, Myer is looking for your help to locate the remaining 30 items that we are yet to find to complete this iconic product list. Myer is calling on Australians who have these items to submit their story at myer.com.au and help complete the exhibition. If you have the original, you’ll be in with a chance to win its 2017 equivalent,” Myer said in a release.
“If you have an original Coolgardie Safe from the 1900’s, you could win a brand new Smeg fridge. The classic 1960’s Etch A Sketch toy could win you a Samsung Tablet, a portable Gramaphone from the 1940’s will see you receive a Bose wireless sound system, or if you have an original 1960’s Barbie doll, then the complete 2017 range of Barbie could be yours.”
A 30-second commercial has been created as part of the campaign which flashes back to when people would go into Myer to watch the Olympics.
The ad then flashes forward to the modern day when families still watch television together at home.
“We were there then, like we are today, Myer, Australia lives here,” the voicer says at the end of the ad.
Michael Scott, Myer executive general manager of brand, marketing and loyalty, said every Australian has a Myer story to share.
“For my family, it was always a special occasion heading in to town from country Victoria for a shopping experience at Myer, and those memories and products have stuck with me over
the years. Through Australia Lives Here, we are keen to hear from our customers on how these iconic products have played a role in their lives. This campaign and exhibition celebrates the beautiful stories that Australians have to share and documents the rich history of our country.”
“Australia lives here” – its the Same as realestate.com.au slogan – surprised you guys didn’t pick that up
I have a sunbeam mix master which was originally my mothers. Not sure when she bought it but thought it could be 70s or 80s. I still use it and has original white bowls. Thought you might be interested in this mixer for your display.
Regards Anne Glew
I heard during the interview regarding this event, that you wanted hot pants. I have a pair of suede ones that I purchased in 1970, if you are interested.
Cheers K
I have an original barbie doll that I won in a competition promoting Barbie at Myer in the 1960s. Barbie was new to Australia and Myer Melbourne ran a competition ” To design and draw a wardrobe for Barbie “.. I didn’t win but I was one of the runners up, and went to Myer to recieve my Barbie at a presenation. I still have her and the box she came in.
Hi I have original game boy Nintendo are you interested with game
I have several collection of Barbies with different outfits goes back to 1970s My daughter is 40 now and she has her own 2 daughters and they play with barbie in the bath tub,outdoor barbie ,Award night barbie to name a few all in its original box
What does this mean “your comment is waiting for is moderation
How would you like an ONKYO QUADRAPHONIC am / fm HIFI – purchased in the Early 70’s, Dad was so proud but he wasn’t keen with me playing Brand new Skyhooks (Living in the 70’s) & Alice Cooper (Welcome to my nightmare) – still in perfect working order.
I bought a cutlety set from a lady 2 years ago to match my silver cutlery se “hampton court”. The set was bought from Myer between 1948,1949 and 1950, I have the original receipts. Because of World War 2 all pueces were not available so purchased at different times. I also have a letter from Myer “Correspondence Dept”advising the availability of the plate knives. I have the details of the original purchasers and the family member whom I dealt with.