Myer launches ‘Six-Second Sale’, offering 5% better discounts online than in store

Myer has launched a ‘Six-Second Sale’ online video campaign, inviting users to click on limited-time-only deals across various videos.

With each video offering a different deal, the ‘Six-Second Sale’ campaign includes over 100 specials with greater discounts than in store.

Created by Clemenger BBDO Melbourne, the campaign uses Google’s tool Vogon which will ensure users are not shown the same ad twice.

Ross Jauncey, creative agency lead at Google, said in a statement: “This is an innovative use of YouTube’s six-second bumper format. Turning the six-second bumper into a ‘FOMO- driven’ direct sales device is a clever use of the format and it’s been great to work with Myer and Clemenger BBDO Melbourne to make it happen.”

Mark Cripsey, chief digital and data officer at Myer, said: “The ‘Six-Second Sale’ is a new way for us to connect with our omni-channel customers during Stocktake Sale.”

Three customers will have the chance to buy a Canon SLR camera, a Go Pro and a Samasug Galaxy Tablet at 60% off.

Chris James, ECD of digital at Clemenger BBDO Melbourne, said: “Using interactive channels to deliver new sales opportunities is at the core of the brief that Myer has tasked our Clemenger and LogicalMagic teams with.”


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