MySpace MD – Social media is also for niche films

Filmmakers must give people access to their content to build exponential awareness and distribution, according to Rebekah Horne, MD of MySpace Australia, NZ, UK & Europe.

Speaking at an event organised by the online marketing and media publication mUmBRELLA, Horne explained that giving audiences access to material such as trailers and red carpet or behind-the-scenes footage is the beginning of an effective marketing model.

“It allows them to push the content around and share it with other people across networks and platforms, creating a powerful exponential distribution, and that’s a model that works.

Horne cited MySpace’s recent stream of Avatar and Twilight: New Moon events as an example of how to create anticipation around a film’s release.