Nespresso Australia appoints Atomic 212°o spearhead VR project

Nespresso has appointed Atomic 212 to develop a VR experience.

Nespresso has appointed Atomic 212° to develop a high-tech, educational virtual reality experience.

Atomic 212° is no stranger to VR and robotics, with a number of projects set to hit the market in coming months. As such, Nespresso has approached Atomic to develop content for its learning and development program, using a combination of virtual reality and interactive 360° video.

Production is already underway across multiple international locations. Nespresso Learning and Development Specialist Emma Hutley said: “Virtual reality is a game-changer. This project will allow us to engage staff and partner training with a whole new level of digital immersion.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.