New British Paints campaign proves any fool can make smart choices, via DDB Melbourne

DDB Melbourne has steered a new, light-hearted campaign that positions British Paints as the smart choice house-proud Aussie DIYers who perhaps haven’t made the smartest decisions in other areas of their lives.

Whether it’s a permanent inked reminder of an ex-girlfriend, or a sun-baked fool who “hasn’t always made smart decisions when it comes to UV protection”, either they can make the right paint choice – with British Paints 4 Seasons, naturally.

Anneliese Sullivan, senior copywriter at DDB Melbourne, said: “It’s great to bring some humour and heart to an iconic Aussie brand like British Paints. We know that choosing the right paint can be a stressful decision.

“But we think the dry humour in this campaign will really resonate with the army of Aussie DIYers out there in a meaningful way.”

Rachel Ryan, senior brand manager at Dulux, added: “Choosing the right paint can be a challenge for consumers.

“We believe the playful, memorable nature of this campaign speaks to a broad audience and leaves them with an understanding of our products’ key benefits, making their choice to select British Paints that much easier.”

The full campaign will feature across TV, BVOD, SVOD, online and social media.


Client: British Paints
General Manager – DuluxGroup Limited: Richard Hansen
Dulux Decorative Marketing Manager: Therese Winterburn
Senior Brand Manager – British Paints: Rachel Ryan
Product Manager – British Paints: Eleanor Wilcock

Agency: DDB Melbourne
Chief Creative Officer: Stephen de Wolf
Group Executive Creative Director: Psembi Kinstan
Group Creative Partner: James Cowie
Senior Art Director: Josh Brown
Senior Copywriter: Anneliese Sullivan
Senior Copywriter: Carly Dallwitz
Head of Craft: Adam Hengstberger
Head of Production: Sonia McLaverty
Online Editor: Tom Marley
Senior Business Director: Jessie Mitchell
Business Manager: Sam Simpson
Planning Director: Chris Regan

Production: Palomina
Director: Matt Kamen
DOP: Simon Walsh
Executive Producer: Kate Merrin
Production Designer: Ella Carey
Casting: Northside
Colourist: Marty Greer
Offline: c/o Palomina
Online: Tom Marley
Sound: Bang Bang
Sound Design: Tristan Dewey


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.