‘Driving distinction amongst the clutter’: Felix Mobile launches new brand platform featuring a tree puppet
Aussie telco felix mobile has launched a new brand platform, starring a ‘spokes-tree’, via Thinkerbell and Starcom Australia.
The campaign hopes to prove felix mobile’s sustainable, affordable and easy-to-use service – giving it a point of difference in a competitive category, according to Kelly Beater, head of felix mobile.
“With our new brand platform ‘not all talk’, felix is bringing to life its mission to make mobile use cheaper, simpler and easier, and at the same time helping do some good for the environment,” she said.
