New business ‘flatlining’ so far this year
Australia’s new business scene has been relatively sluggish so far this year, with the value of advertising pitches from May 2010 to May 2011 “flatlining”, according to pitch intermediary The Agency Register.
In 2010, a total of $1.59bn in billings moved in Sydney and Melbourne, with creative pitches up 6% in value, and media pitches falling by 12%.
Compared to 2009, the value of the 2011 new business market has shrunk by 22% overall so far.
The hottest new business categories are currently retail, making up 28% of pitches, followed by leisure and entertainment (24%) and banking and financial services (20%).
we don’t call it ‘flat lining’; we call it planking.
I’d hope that Mumbrella would “thoughtfully prune” when it comes to rehashing press releases of this ilk. Where’s the new news here? Pitching is hard? Only pitch if you think you can win?
Funny. We have never been busier.
Ooh, pitch consultant bitchfight!!!
Damn you Hmmmm … there goes my ‘pitchfight’ gag.
“Triathlon”.