Three in ten Aussies use Wikipedia as first educational reference

An analysis by Hitwise has offered insight into the social behavior  of Australians online.   The announcement:

An Experian Hitwise analysis of Australian web searches during the past year provides some interesting, amusing and random insights into Australian social habits relevant for marketers and commentators alike.

The Experian Hitwise Analysis, called Australians Online in 2010, was released to coincide with the annual Experian Hitwise Awards, which rewards the most popular websites searched for by Australian consumers in the past year.

“Australian web searches are a reflection on the interests and, in some instances the psyche, of Australian consumers and have become a great tool to help marketers understand their audience,” said Alan Long, Research Director, Experian Hitwise.