New Nissan campaign against non-genuine parts asks: ‘Would you trust a stranger with the people or things that you love?’

People dressed as criminals are pretending to be break-pads, bullbars, oil-filters and roof racks to highlight the dangers of replacing car parts with non-genuine products.

The campaign is a response to the Federal Chamber of Automotive Industry’s concerns around untested car parts.

https://youtu.be/XsyxMOTwjjA

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.