New tech will end random ‘pin the tail on the donkey’ digital buying, agency claims
New technology bolted on to auditing platform Prometheus will end the ‘pin the tail on the donkey’ digital plan adopted by many brands, its boss has claimed.
John Vlasakakis, chief executive of digital agency Next&Co, which launched Prometheus in May, said a new research and optimisation component added to the platform will identity a brand’s most profitable customers.
