News Corp Australia launches three mobile ad products

News Corp Australia has launched three mobile advertising products as traffic from mobile devices now accounts for more than half of its digital audience.

The announcement:

This week sees News Corp Australia launching two mobile ad products – ‘Spot Expander’, an Australian media first, and ‘Tablet Interstitial’. They follow last month’s launch of a third mobile product, ‘Adhesion Banner.’

News Corp Australia’s Neil Robinson, who was recently appointed to the new role of director digital strategy and sales, said “These products have been developed and built by our in-house team and are the first results of the significant investment we’ve made in our mobile studio capabilities.

“With traffic from smartphones and tablets now comprising over half of our digital traffic, our ability to develop custom and new mobile display products in-house will enable brands to connect with our highly engaged mobile readers at scale, quickly and easily.

“Spot Expander and Adhesion Banner are rich media mobile executions that overlay site content with an engaging, branded interaction without adversely impacting user experience. Appearing at the bottom of smartphone screens and dissolving after 10 seconds, they are an impactful and considerate way for brands to integrate into mobile optimised environments.

“Tablet Interstitial is a full page interstitial ad unit that extends our current tablet offering by targeting users browsing our sites from a tablet device. The new ad unit gives us the opportunity to provide a touch optimised experience that best utilises the key features of the handset such as GPS, camera, calendar and full gesture support in an impactful, full screen way.

Automotive brands Mini and Audi are the first partners to utilise Spot Expander and Tablet Interstitial respectively, while TAB Corp was the first to use Adhesion Banner.

Source: News Corp press release.


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