News Corp publishes open letter to advertisers: ‘We’re ready to work with you’
News Corp Australia’s metro mastheads have published an open letter to advertisers saying “It’s our turn to help you”.
The letters, signed off by the publications’ respective managing directors, note that all corners of the community and business sector “including media” are feeling the impact of COVID-19 (cornavirus).
The letter in the Herald Sun (Click to enlarge)
The letter is used as both an opportunity for News Corp to offer its support to brands, and for it to spruik its audience credentials in the midst of the crisis.
All I read is “give us more money”. Every bit of research that we are provided in agency give us an indication that the opposite is true – consumer trust and interest in print is low, so I highly doubt subscriptions are soaring.
I guess we should believe them though, because they’ve always been the most moral and transparent of all news sources.
When you have to advertise your advert space, something isn’t right. Any company seeking placement right now doesn’t need to be told News ltd exists. So..what is this really saying about the sustained market?