News Magazines takes national approach to inserts mags

News Magazines has revamped its sales strategy for its newspaper inserted mags, with a new national ratecard and a single rep being appointed to each media agency.  

The announcement:

Reaching over 5 million loyal and engaged readers every weekend as part of host newspapers, News Magazines is reinvigorating the newspaper inserted magazine (NIM’s) category, simplifying the planning with one national buy and promoting the benefits and effectiveness of advertising at the weekend.

“The NIM’s category is an influential mainstay of the Australian media landscape and our new message to market is that advertisers can own consumers’ weekend headspace through our NIM’s,” says Zara Curtis, commercial director, News Magazines.