News Magazines takes national approach to inserts mags
News Magazines has revamped its sales strategy for its newspaper inserted mags, with a new national ratecard and a single rep being appointed to each media agency.
The announcement:
Reaching over 5 million loyal and engaged readers every weekend as part of host newspapers, News Magazines is reinvigorating the newspaper inserted magazine (NIM’s) category, simplifying the planning with one national buy and promoting the benefits and effectiveness of advertising at the weekend.
“The NIM’s category is an influential mainstay of the Australian media landscape and our new message to market is that advertisers can own consumers’ weekend headspace through our NIM’s,” says Zara Curtis, commercial director, News Magazines.
“As well as giving advertising partners the opportunity to buy our leading brands as a category buy, we are packaging by audience with our consumer titles and digital brands, for a huge reach that effectively competes against any media.
News[paper] magazines’ 5 million* plus readers represents approximately three times** the viewership of the highest rating weekend TV show. The incredible reach of our NIM’s enables advertisers to connect with a loyal and engaged consumer audience when they are in a relaxed state of mind and open to brand messaging.
National group advertising director for news[paper] inserted magazines, Alistair McEwan joined News Magazines with an extensive background in this category from the New York Times Company and has simplified the process for advertisers to reach this much sought-after audience by repositioning the stable of newspaper inserted magazines as a unified national portfolio.
“Advertisers and their agencies will now have one point of contact, a simplified national rate card across our brands and the ability to integrate and drive an effective national advertising campaign across our portfolio, delivering greater value and making it easier to do business with us,” says Mr McEwan.
“Newspaper inserted magazines are an essential part of the weekend ritual. They are a valuable component of the host newspaper. They inform and entertain readers when they are relaxed and in a weekend headspace.
“The weekend allows readers the time to deeply engage with the magazines, absorb the content and ultimately connect with brand messages and sales promotions. Weekend headspace means effective ad space.
The News Magazines news[paper] magazines includes the market-leading titles The Weekend Australian Magazine, WISH, sunday magazine, The Adelaide* Magazine, QWeekend, STM and WISH.
Source: News Magazines press release
At last the penny drops….
Congratulations Alistair, good to see you’re making a difference already!
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