F.Y.I.

Next digital creates campaign for Office Max

Next Digital has created an online marketing campaign and website for office stationary company Office Max.  

The announcement:

Digital agency Next Digital has announced the launch of an e-commerce website and digital marketing campaign for OfficeMax Australia designed to make shopping for office supplies fun and simple for time-poor small and home office (SOHO) users.

These digital initiatives herald OfficeMax Australia’s expansion into the SOHO market. To date, OfficeMax Australia has been known for their B2B and education supplies operations.

Stephen Lord, Next Digital General Manager Business Development and Marketing described OfficeMax Australia’s campaign as an exciting showcase of its capabilities in the digital space.

“We are thrilled to be onboard with OfficeMax Australia – and to expand the company from a B2B and education supplies company to one that also has a strong SOHO focus,” Lord said.

“We’re excited that a respected business of OfficeMax’s calibre has chosen Next Digital for its brand campaign and B2C e-commerce initiatives and for placing their trust in our strong ROI approach to digital strategy.”

Next Digital delivers a sophisticated website and e-commerce platform

Next Digital was tasked with delivering an industry-leading website for OfficeMax (www.officemax.com.au), offering seamless functionality for shoppers in the SOHO target audience. Next Digital selected Magento, a sophisticated B2C e-commerce platform, as the base technology for the site.

Some of the highlights of the new OfficeMax website include:

• A handy Ink and Toner Finder

• Easy to use online buying guides

• Sophisticated search functionality

• The ability for shoppers to review, compare and share products with friends

• The ability for shoppers to view OfficeMax’s best sellers, new products and those on promotion

• The ability for shoppers to create lists of their favourite products

• An online returns form for quick resolution

• The ability to add to cart multiple products at once by product code

Next Digital e-commerce strategy

The Magento B2C e-commerce platform behind the OfficeMax site integrates with 8 systems including;

• OfficeMax’s customer relationship management (CRM) system, content management system, pricing, inventory and warehouse functions.

• A secure, robust payment and product delivery gateway with the latest inbuilt fraud protection, and

• Next Digital also developed integration points between solr and software platform Magento for search customisation

OfficeMax Digital Marketing Manager Australasia, Hayley Young said the company was thrilled by the level of professionalism and dedication to this complex project that Next Digital demonstrated.

“It’s extremely exciting for us, after 10 months of hard work, to now have a best in class website that makes shopping for office supplies fun and simple for SOHO users.”

OfficeMax microsite generates awareness in SOHO market

To help build excitement around the OfficeMax website re-launch strategy and drive SOHO traffic to officemax.com.au, Next Digital created an interactive microsite, 90SecondOffice.com.au. The microsite went live on Monday August 16.

90SecondOffice.com.au stars ‘Emma’, who invites visitors to participate in a 90-second game that allows users to create their own office and enter a draw to win a $10,000 office, complete with office stationery, furniture and technology products.

“The microsite will help build a community of sharing via email, social media (Facebook), blogs (mamamia.com.au) and supported by advertising through channels such as BigPond.com.au and theweatherchannel.com.au,” says Next Digital’s Lord.

“90SecondOffice provides consumers with a positive, quick introduction to OfficeMax and its products and creates an engaging first brand experience for the SOHO target audience,” Lord explained.

OfficeMax‘s Hayley Young said the company was extremely pleased with its digital partnership with Next Digital.

“Our brief to Next Digital was extremely complex. The brief – which included a microsite, website, e-commerce platform and digital marketing campaign, involved developing a complete understanding of our brand positioning, our business’s structure, our systems, processes and products as well as having a clear understanding of our strategic growth plans.”

“Next Digital has been easy to work with and has made a highly complex series of online initiatives simple.”

“We’re very pleased with the level of interest in the microsite so far. It’s been wonderfully insightful to see the level of interest that the 90SecondOffice campaign has generated in the social media space.”

Young added: “We’ve been impressed with Next Digital’s digital marketing expertise. Next Digital has carefully transitioned our business into a number of compelling new online activities.”

About Next Digital

Next Digital is a leading Australian owned digital agency focused on driving ROI for our clients in the digital channel. With a depth of experience in marketing strategy and delivering result-driven digital marketing and technology programs, Next Digital has helped hundreds of companies optimise their online presence to deliver ROI on their digital spend.

Headquartered in Melbourne, Next Digital operates throughout the Asia Pacific with offices in Melbourne, Sydney, Brisbane, Canberra and Shanghai. Next Digital’s current clients represent leading brands from a wide range of industry sectors.

www.nextdigital.com

About OfficeMax Australia

From our origins as an Australian stationer in 1969, OfficeMax® has transformed into an industry-leading office products provider and is part of a global success story. With offices and distribution centres across Australia and New Zealand, OfficeMax has built their reputation on an ability to deliver a total office solution matched by exceptional customer service.

When you buy your office products, technology needs, furniture, medical, café and cleaning supplies from OfficeMax, you can be assured of a relevant range from a dedicated support team who demonstrate understanding, transparency and integrity in the way they conduct business.

Source: Next Digital press release

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