Nick Kyrgios and Gen U Brands launch Alive soft drink

Nick Kyrgios has partnered with Gen U Brands for the launch of Alive, a ‘no sugar’ soft drink.

The announcement:

Tennis superstar Nick Kyrgios is the owner of a revolutionary Australian-made ‘no sugar’ soft drink – ALIVE – that is starting to hit shelves across the country.

ALIVE is a unique great tasting soft drink with one billion live probiotics and prebiotics in every can – which comes in eight different flavours – blood orange & passionfruit, ginger, lemonade, lemon lime & bitters, orange, passionfruit, pink grapefruit & raspberry.

After nearly 2 years of development, both in Australia and internationally, ALIVE is now manufactured in Melbourne and has partnered with Gen U Brands to launch the range.

Distribution is set to expand significantly in Australia and overseas in coming months.

Gen U Brands CEO Andrew Blew is excited to be working with Nick Kyrgios and the ALIVE team.

“We saw a fantastic gap in the market for a great tasting all- natural Australian made soft drink with no sugar, low calories and science backed gut health benefits. We have had a solid start as a business with Nick leading the charge and we have significant growth targets for 2023 and beyond,” he said.

Gen U Brands Alli Bailey is starting to bring ALIVE to life with a number of activations.

“We formed a partnership with Village Roadshow which is really unique and has given us great initial exposure. We have also recently worked with the World Supercross and commence a two year partnership with Australian Fashion Week starting in May this year,” she said.

Nick Kyrgios is passionate about his latest business venture.

“My team and I are always looking for game-changing opportunities. ALIVE was put on my radar and I was excited about it. I met the founder who had a vision I wanted to be a part of. That’s how our partnership at ALIVE was born.”

“I want to make a difference to people’s health with a product that tastes great and delivers.”

“I am excited about our first product range. Firstly, it really does taste elite, it has zero sugar, it’s all natural and it has 1 billion live probiotics in each can. Can’t get much better to be honest.”

“Obviously, as an athlete, I am always conscious about what goes into my body, and I now have a platform to influence the younger generations in a positive way regarding education around sugar. With ALIVE and everyone’s help, I believe we can make a big difference and change the world!”

“I challenge everyone selling soft drinks to give people a choice to be healthier. We can all play our part to help change habits. Stock it and lead by example,” said Kyrgios.

Source: Gen U Brands


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