Nielsen merges existing data sets to create Fanlinks

June 4, 2019 10:14

Measurement company Nielsen has merged its Consumer and Media View and SportsLink data sets to create Fanlinks.

The new information source will link sports fan engagement insights with profiling data across retail, media and sports industries.

Through doing this, Nielsen will allow sporting bodies, rights owners, venues, agencies, publishers and brands to identify, plan, execute and measure their sports business initiatives effectively, the company said.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics

Glenn Channell Kate Kopczynski Nielsen Nielsen consumer and media view

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Nielsen merges existing data sets to create Fanlinks

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